Information
A general SEO rule it is worth noting that these three pieces of information must be presented on your website as selectable HTML text and not a graphic. If a local newspaper is covering a story regarding your business they are unlikely to display your company address or telephone number. In such instances, it is enough to simply have your company clearly referenced by name in order for your listing to receive the value. kitchenmakeovers.co.uk All-natural skincare brand Burt’s Bees are master storytellers. Their #BringBackTheBees campaign saw them pledge to plant 5,000 bee-friendly wildflowers with the British Beekeepers Association for every limited edition lip balm purchased. Give your customers all the information they need – including clear pricing and even limitations – to help them make an informed decision. The more clued up a customer feels, the more likely they are to give you repeat business